Category Archives: Commerce

[AD WATCH] According to Yoga Clothing Your Life Sucks Balls

This ad is meant to scare you… This ad is meant to make you feel like a big deal… This ad is meant to entice your fetish side… …(it’s working)… This ad is meant to make you dumber… This ad

[AD WATCH] According to Yoga Clothing Your Life Sucks Balls

This ad is meant to scare you… This ad is meant to make you feel like a big deal… This ad is meant to entice your fetish side… …(it’s working)… This ad is meant to make you dumber… This ad

This Tadasana Yoga Festival Video /// Am I Just a Jerk?

[Ed.: A reader passed along this video the other day and all these feelings came up as they often do when I watch something like this. I thought I’d let myself and my inner back-and-forths be presented “as is” as

This Tadasana Yoga Festival Video /// Am I Just a Jerk?

[Ed.: A reader passed along this video the other day and all these feelings came up as they often do when I watch something like this. I thought I’d let myself and my inner back-and-forths be presented “as is” as

Yoga Anatomy Teacher Considers Right Wing Prop Piece To Be “Brilliant, Succinct, and Moving” /// How Would You Describe It?

On Thursday, April 26th, author of Yoga Anatomy, Leslie Kaminoff, posted the video below, which he called “[b]rilliant, succinct, and moving.” Tell us what you think: The video you just watched is a product of the website FreeMarketAmerica.org, an off-shoot

Yoga Anatomy Teacher Considers Right Wing Prop Piece To Be “Brilliant, Succinct, and Moving” /// How Would You Describe It?

On Thursday, April 26th, author of Yoga Anatomy, Leslie Kaminoff, posted the video below, which he called “[b]rilliant, succinct, and moving.” Tell us what you think: The video you just watched is a product of the website FreeMarketAmerica.org, an off-shoot

[AD WATCH] If You Could Take Your Yoga Mat Everywhere, Perhaps Life Wouldn’t Be A Tremendous F-U To The Soul

For some people, yoga is simply a practice that facilitates a reestablishment of one’s own innate nature. For others, yoga is the thing(s) they do in the wee hours of the morning to help unbind the nadi knots of the

[AD WATCH] If You Could Take Your Yoga Mat Everywhere, Perhaps Life Wouldn’t Be A Tremendous F-U To The Soul

For some people, yoga is simply a practice that facilitates a reestablishment of one’s own innate nature. For others, yoga is the thing(s) they do in the wee hours of the morning to help unbind the nadi knots of the

10 Things You Will Never Need In Order To Practice Yoga

10. Zen Alarm Clocks Have you ever woken up to the piercing shrill that is the Zen alarm clock? It’s insane. I don’t care what mathematical equation they use to assassinate your slumber. Just get that internal clock going and

10 Things You Will Never Need In Order To Practice Yoga

10. Zen Alarm Clocks Have you ever woken up to the piercing shrill that is the Zen alarm clock? It’s insane. I don’t care what mathematical equation they use to assassinate your slumber. Just get that internal clock going and

New “Jois Yoga” Studios Are Popping Up /// Move Over, Small Ashtanga Shala Filled With Integrity

Watch out, humble little Ashtanga Yoga shalas. There’s a new cookie (cutter) come to town backed with all those little slips of greenish paper! Coming up…. Is Jois Yoga the best thing to ever happen to Ashtanga Yoga? You might

New “Jois Yoga” Studios Are Popping Up /// Move Over, Small Ashtanga Shala Filled With Integrity

Watch out, humble little Ashtanga Yoga shalas. There’s a new cookie (cutter) come to town backed with all those little slips of greenish paper! Coming up…. Is Jois Yoga the best thing to ever happen to Ashtanga Yoga? You might

[AD WATCH] Excuse Me. Can I Snort This Line Of Coke In Your Studio?

Anyone who’s been there knows that opening up a yoga studio is hard work. Even before you’re forced to deal with hundreds of entitled yoga practitioners grilling you on whether or not the toilet paper in the bathroom is fair

[AD WATCH] Excuse Me. Can I Snort This Line Of Coke In Your Studio?

Anyone who’s been there knows that opening up a yoga studio is hard work. Even before you’re forced to deal with hundreds of entitled yoga practitioners grilling you on whether or not the toilet paper in the bathroom is fair

[AD WATCH] How To Immediately Piss Off Every Person In Your Yoga Class /// Yoga Inventions

Hmmm…. Freedom, eh? I swear. One of these days I’m just gonna rock up to a yoga class with this waste of some Indonesian child laborer’s time just to piss off every single yogini around me. There I’ll be, rolling

[AD WATCH] How To Immediately Piss Off Every Person In Your Yoga Class /// Yoga Inventions

Hmmm…. Freedom, eh? I swear. One of these days I’m just gonna rock up to a yoga class with this waste of some Indonesian child laborer’s time just to piss off every single yogini around me. There I’ll be, rolling

Coming Up Next Week!

Next week is a fun week, as we will be having our first “Smart People Look At Advertising” marathon. All next week We Babarazzi will be decoding, deconstructing, deelevating, and devaluing some of the more recent yoga advertisements that are

Coming Up Next Week!

Next week is a fun week, as we will be having our first “Smart People Look At Advertising” marathon. All next week We Babarazzi will be decoding, deconstructing, deelevating, and devaluing some of the more recent yoga advertisements that are

Are Those Malas Meant To Cover Your Nipples?

Just because the young hottie at the back of this month’s Yoga (Is A Pawnshop) Journal has got an insanely rockin’ body under all that unnecessary clothing (you go, girl!), doesn’t mean we understand why people insist on forever doing

Are Those Malas Meant To Cover Your Nipples?

Just because the young hottie at the back of this month’s Yoga (Is A Pawnshop) Journal has got an insanely rockin’ body under all that unnecessary clothing (you go, girl!), doesn’t mean we understand why people insist on forever doing

[QUIZ] Which Hip/Green/Yuppie/Yoga Word Does Not Belong? /// Advertising Is The Anti-Christ

Which one of Alo Sport‘s “yoga lifestyle” let’s-pander-to-the-lowest-common-denominator advertising words does not fit? Is it “luxury” which by definition is unsustainable? Is it “sustainability” which can not exist in a society that allows for senseless accumulations of luxurious wealth? Or,

[QUIZ] Which Hip/Green/Yuppie/Yoga Word Does Not Belong? /// Advertising Is The Anti-Christ

Which one of Alo Sport‘s “yoga lifestyle” let’s-pander-to-the-lowest-common-denominator advertising words does not fit? Is it “luxury” which by definition is unsustainable? Is it “sustainability” which can not exist in a society that allows for senseless accumulations of luxurious wealth? Or,

Wanderlust Tickets Are Almost On Sale /// That’s Roughly $400 To Tap A Yoga Mom

Holy balls, lingams must be sooooo hard right now, ’cause Wanderlust tickets are almost on sale! And even better, the website has got a pic of John Friend on the front page, which means either: A.) Wanderlust is a bunch

Wanderlust Tickets Are Almost On Sale /// That’s Roughly $400 To Tap A Yoga Mom

Holy balls, lingams must be sooooo hard right now, ’cause Wanderlust tickets are almost on sale! And even better, the website has got a pic of John Friend on the front page, which means either: A.) Wanderlust is a bunch