Category Archives: Commerce

Keep Yoga Vodou

It’s Wednesday. This is our first post of the week. Why, you ask? Because we’re so damn punk we actually forgot to post. Can you believe that? It’s been so long, we just went about our days like a bunch

Keep Yoga Vodou

It’s Wednesday. This is our first post of the week. Why, you ask? Because we’re so damn punk we actually forgot to post. Can you believe that? It’s been so long, we just went about our days like a bunch

Whats More Boring than Athletic Wannabe Yoga Companies Suing One Another?

Apparently, Yogitoes, a company that helps make the practice of yoga slightly less slippery for people practicing on iceskating rinks, is suing both Under Armour and Lululemon for infringing on their sticky mat thingy. In other news, someone farted. It’s actually

Whats More Boring than Athletic Wannabe Yoga Companies Suing One Another?

Apparently, Yogitoes, a company that helps make the practice of yoga slightly less slippery for people practicing on iceskating rinks, is suing both Under Armour and Lululemon for infringing on their sticky mat thingy. In other news, someone farted. It’s actually

YogaNation Still Super Lame /// Atheists Still Funny

As you know, we’ve been more or less MIA for the past two-plus months. And, wouldn’t you know it, some things just don’t seem to change! Unless we’re talking about our good friend “YogaNation On Tour,” ’cause that shit is

YogaNation Still Super Lame /// Atheists Still Funny

As you know, we’ve been more or less MIA for the past two-plus months. And, wouldn’t you know it, some things just don’t seem to change! Unless we’re talking about our good friend “YogaNation On Tour,” ’cause that shit is

YogaNation is Happening!!!

Looks like it’s happening, kids! Starting in January of 2014 YogaNation and its band of yammering bobble heads will venture out into three cities NYers never think about: Chicago, Palm Springs, and Austin. Here’s yet another rehashed video to prove

YogaNation is Happening!!!

Looks like it’s happening, kids! Starting in January of 2014 YogaNation and its band of yammering bobble heads will venture out into three cities NYers never think about: Chicago, Palm Springs, and Austin. Here’s yet another rehashed video to prove

prAna “Festival Collection” May Also Be a “Wanderlust Collection?” /// Commercial Yoga Culture Welcomes in the Summer Season With More Crapola

Summer is here, sucka MCs. And, you know what that means. No, it doesn’t mean it’s time to guess how often disgraced celebrity butter chef, Paula Deen, has used the word n***er in her life. It means festivals! Yoga festivals

prAna “Festival Collection” May Also Be a “Wanderlust Collection?” /// Commercial Yoga Culture Welcomes in the Summer Season With More Crapola

Summer is here, sucka MCs. And, you know what that means. No, it doesn’t mean it’s time to guess how often disgraced celebrity butter chef, Paula Deen, has used the word n***er in her life. It means festivals! Yoga festivals

ShaktiFest Makes for Great Commerce

Two weeks ago, Kasey Luber, the lovely face of Big Happy Day, sent us her latest ShaktiFest recap video, sponsored by Coconut Bliss ice cream, knowing how much enjoyment we get out of seeing these sorts of things (thanks, Luber!).

ShaktiFest Makes for Great Commerce

Two weeks ago, Kasey Luber, the lovely face of Big Happy Day, sent us her latest ShaktiFest recap video, sponsored by Coconut Bliss ice cream, knowing how much enjoyment we get out of seeing these sorts of things (thanks, Luber!).

Yoga Ninja Clothing /// That’s Right More Mutha Effing Ninja Stuff

Is there something in the water over here in the NYC, or what?! Four days into the week and we have four posts about, or containing references to, ninjas. I’m not really sure how that happened. It’s not like I’m

Yoga Ninja Clothing /// That’s Right More Mutha Effing Ninja Stuff

Is there something in the water over here in the NYC, or what?! Four days into the week and we have four posts about, or containing references to, ninjas. I’m not really sure how that happened. It’s not like I’m

[PREVIOUSLY UNRELEASED] Interview With Juil Sandals

Some of you die-hard Babarazzi fans may remember an article we did back in May 2012 on Shiva Rea and her endorsement of those copper-toed slip-ons known as Juil Sandals. Really, we were most excited by this video: Despite what

[PREVIOUSLY UNRELEASED] Interview With Juil Sandals

Some of you die-hard Babarazzi fans may remember an article we did back in May 2012 on Shiva Rea and her endorsement of those copper-toed slip-ons known as Juil Sandals. Really, we were most excited by this video: Despite what

Kelly Morris Adds to the Yoga Clothing Trash Heap With…Wait for It…MORE Yoga Clothing! /// PLUS: A Short Comic Strip

We had heard there was a new line of yoga clothing on the horizon, and obviously our nipples were the hardest they had ever been. Then we found out that none other than Kelly Morris was behind the scenes on

Kelly Morris Adds to the Yoga Clothing Trash Heap With…Wait for It…MORE Yoga Clothing! /// PLUS: A Short Comic Strip

We had heard there was a new line of yoga clothing on the horizon, and obviously our nipples were the hardest they had ever been. Then we found out that none other than Kelly Morris was behind the scenes on

Yoga as “Self Expression” is About Getting You to Buy Stuff

It’s pretty hard to find moments when we aren’t expressing ourselves. For instance, when we help a homeless man covered in a million bags hop a turnstile, we’re expressing our love of a thrifty deal. When we pass out drunk

Yoga as “Self Expression” is About Getting You to Buy Stuff

It’s pretty hard to find moments when we aren’t expressing ourselves. For instance, when we help a homeless man covered in a million bags hop a turnstile, we’re expressing our love of a thrifty deal. When we pass out drunk

YOGILEBRITIES, PLEASE READ /// Commercial Yoga Culture In a Nut Shell

You have to believe me when I say that I don’t spend much time wanting to “change” the minds behind the personalities we discuss on this site. I have no real interest in “getting to” what lurks behind the facade

YOGILEBRITIES, PLEASE READ /// Commercial Yoga Culture In a Nut Shell

You have to believe me when I say that I don’t spend much time wanting to “change” the minds behind the personalities we discuss on this site. I have no real interest in “getting to” what lurks behind the facade

Is Yoga Advertising and Branding An Inherently Skewed Power Dynamic?

Lets, for shits and gigglies, apply to yesterday’s post this delicious quote from late French postmodern theorist, Jean Baudrillard. (You know, the guy who wrote The Gulf War Did Not Take Place): “[The media] are what finally forbids response, what

Is Yoga Advertising and Branding An Inherently Skewed Power Dynamic?

Lets, for shits and gigglies, apply to yesterday’s post this delicious quote from late French postmodern theorist, Jean Baudrillard. (You know, the guy who wrote The Gulf War Did Not Take Place): “[The media] are what finally forbids response, what