Category Archives: Commerce

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Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains

This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.

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Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains

This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.

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Tara Stiles Goofs on Something that Apparently Has Something to Do With Yoga

This Tara Stiles spoof on vapid spiritual yoga culture… …would be HILARIOUS if it included a cut at the branding of yogilebrities, gave up on the whole background parenthetical “God, don’t take it so serious,” didn’t star one of the

12896252_Yoga---other-useful-stuff-with-Tara-Stiles-Beach-Bums-and-Thighs-Yoga-Workout--jpg

Tara Stiles Goofs on Something that Apparently Has Something to Do With Yoga

This Tara Stiles spoof on vapid spiritual yoga culture… …would be HILARIOUS if it included a cut at the branding of yogilebrities, gave up on the whole background parenthetical “God, don’t take it so serious,” didn’t star one of the

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Yoga Journal is Just a Vessel for Commercialism /// Getting Upset About Its Yoga Connection Misses the Point

Wow. Last week, huh? Turned out to be a real zinger, right? All that “support the union” talk. All that Yoga Journal double speak being thrown around. All those yoga people getting really really wound up about a cause they

34696

Yoga Journal is Just a Vessel for Commercialism /// Getting Upset About Its Yoga Connection Misses the Point

Wow. Last week, huh? Turned out to be a real zinger, right? All that “support the union” talk. All that Yoga Journal double speak being thrown around. All those yoga people getting really really wound up about a cause they

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What’s a “Cozy Orange?” /// Four of The Five Friends Magnificent Get Into It

We’re feeling pretty confident that It’s All Yoga, Baby has got the whole SF Yoga Journal Conference/Hyatt hotel boycott thing on lock-down, so we’re gonna step aside and let her handle that. Also, Aghori B spent a portion of yesterday

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What’s a “Cozy Orange?” /// Four of The Five Friends Magnificent Get Into It

We’re feeling pretty confident that It’s All Yoga, Baby has got the whole SF Yoga Journal Conference/Hyatt hotel boycott thing on lock-down, so we’re gonna step aside and let her handle that. Also, Aghori B spent a portion of yesterday

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Meditation Clothing /// No Big Deal /// This NYT Article /// Less of a Big Deal

The Babarazzi was tapped a number of times regarding the recent NY Times article “The New Mantra: Replacing ‘Om’ with ‘Glam’” and so we thought we’d take a peek at it. First, let me state that there’s a misperception that

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Meditation Clothing /// No Big Deal /// This NYT Article /// Less of a Big Deal

The Babarazzi was tapped a number of times regarding the recent NY Times article “The New Mantra: Replacing ‘Om’ with ‘Glam’” and so we thought we’d take a peek at it. First, let me state that there’s a misperception that

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“Yoga Business” as “Revolutionary” /// Supreme Kill Joy?

Once in a while you stumble upon some yoga-related business “thing” that makes your hair stand on end with excitement. This is one of those moments, and, to put it in perspective, we haven’t been this giddy over a yoga

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“Yoga Business” as “Revolutionary” /// Supreme Kill Joy?

Once in a while you stumble upon some yoga-related business “thing” that makes your hair stand on end with excitement. This is one of those moments, and, to put it in perspective, we haven’t been this giddy over a yoga

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Yoga Journal’s Idea of a Well-Stocked Kitchen /// Plus, “Broke Ghetto Fatties”

[That random Yoga Journal that keeps showing up at the BabaHQ came today. So, let’s get to it.] As I’m sure is the case for you, whenever I need some tips on how to better my home, the first place

il_fullxfull.357144024_ej42

Yoga Journal’s Idea of a Well-Stocked Kitchen /// Plus, “Broke Ghetto Fatties”

[That random Yoga Journal that keeps showing up at the BabaHQ came today. So, let’s get to it.] As I’m sure is the case for you, whenever I need some tips on how to better my home, the first place

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This Yoga Website Will Help Brand You /// We Are Not Making This Up

[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.] There is a website catering to yoga instructors ready to take that next step and

cattle-branding

This Yoga Website Will Help Brand You /// We Are Not Making This Up

[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.] There is a website catering to yoga instructors ready to take that next step and

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Douglas Brooks and Amy Ippoliti Talk About Making Money

Picking up on yesterday’s theme, this video (shared by Dyspeptic Skeptic) has been stirring up emotions around the BabaHQ, and a little on the site in yesterday’s comments, so I thought I’d bring it to the front. Just a few

monopoly-man

Douglas Brooks and Amy Ippoliti Talk About Making Money

Picking up on yesterday’s theme, this video (shared by Dyspeptic Skeptic) has been stirring up emotions around the BabaHQ, and a little on the site in yesterday’s comments, so I thought I’d bring it to the front. Just a few

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This Amy Ippoliti Video is Intended to Help You “Get Yogis Through the Door” /// Entire Babs Crew Gets Covered in its Own Projectile Vomit

Last time we commented on an Amy Ippoliti YouTube video we were threatened with legal action (not by Amy). [DELETED LAUNDRY LIST OF EXPLETIVES DIRECTED AT SOME @$#*%!]. Nevertheless, here we are with another video on how to grow your

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This Amy Ippoliti Video is Intended to Help You “Get Yogis Through the Door” /// Entire Babs Crew Gets Covered in its Own Projectile Vomit

Last time we commented on an Amy Ippoliti YouTube video we were threatened with legal action (not by Amy). [DELETED LAUNDRY LIST OF EXPLETIVES DIRECTED AT SOME @$#*%!]. Nevertheless, here we are with another video on how to grow your

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Cubes are Awesome /// But a $20,000 “Spiritual Cube” is a Shit Ton More Awesome

Remember all that talk about irony? You should, ’cause it was only, like, seventy-two hours ago. Remember how we sorta distinguished between the self-employed irony of the so-called hipster and reading irony back onto something that so desperately wants to

Slide-12-cube

Cubes are Awesome /// But a $20,000 “Spiritual Cube” is a Shit Ton More Awesome

Remember all that talk about irony? You should, ’cause it was only, like, seventy-two hours ago. Remember how we sorta distinguished between the self-employed irony of the so-called hipster and reading irony back onto something that so desperately wants to

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Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer

While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the

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Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer

While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the