Category Archives: Commerce
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
Tara Stiles Goofs on Something that Apparently Has Something to Do With Yoga
This Tara Stiles spoof on vapid spiritual yoga culture… …would be HILARIOUS if it included a cut at the branding of yogilebrities, gave up on the whole background parenthetical “God, don’t take it so serious,” didn’t star one of the
Tara Stiles Goofs on Something that Apparently Has Something to Do With Yoga
This Tara Stiles spoof on vapid spiritual yoga culture… …would be HILARIOUS if it included a cut at the branding of yogilebrities, gave up on the whole background parenthetical “God, don’t take it so serious,” didn’t star one of the
Yoga Journal is Just a Vessel for Commercialism /// Getting Upset About Its Yoga Connection Misses the Point
Wow. Last week, huh? Turned out to be a real zinger, right? All that “support the union” talk. All that Yoga Journal double speak being thrown around. All those yoga people getting really really wound up about a cause they
Yoga Journal is Just a Vessel for Commercialism /// Getting Upset About Its Yoga Connection Misses the Point
Wow. Last week, huh? Turned out to be a real zinger, right? All that “support the union” talk. All that Yoga Journal double speak being thrown around. All those yoga people getting really really wound up about a cause they
What’s a “Cozy Orange?” /// Four of The Five Friends Magnificent Get Into It
We’re feeling pretty confident that It’s All Yoga, Baby has got the whole SF Yoga Journal Conference/Hyatt hotel boycott thing on lock-down, so we’re gonna step aside and let her handle that. Also, Aghori B spent a portion of yesterday
What’s a “Cozy Orange?” /// Four of The Five Friends Magnificent Get Into It
We’re feeling pretty confident that It’s All Yoga, Baby has got the whole SF Yoga Journal Conference/Hyatt hotel boycott thing on lock-down, so we’re gonna step aside and let her handle that. Also, Aghori B spent a portion of yesterday
Meditation Clothing /// No Big Deal /// This NYT Article /// Less of a Big Deal
The Babarazzi was tapped a number of times regarding the recent NY Times article “The New Mantra: Replacing ‘Om’ with ‘Glam’” and so we thought we’d take a peek at it. First, let me state that there’s a misperception that
Meditation Clothing /// No Big Deal /// This NYT Article /// Less of a Big Deal
The Babarazzi was tapped a number of times regarding the recent NY Times article “The New Mantra: Replacing ‘Om’ with ‘Glam’” and so we thought we’d take a peek at it. First, let me state that there’s a misperception that
“Yoga Business” as “Revolutionary” /// Supreme Kill Joy?
Once in a while you stumble upon some yoga-related business “thing” that makes your hair stand on end with excitement. This is one of those moments, and, to put it in perspective, we haven’t been this giddy over a yoga
“Yoga Business” as “Revolutionary” /// Supreme Kill Joy?
Once in a while you stumble upon some yoga-related business “thing” that makes your hair stand on end with excitement. This is one of those moments, and, to put it in perspective, we haven’t been this giddy over a yoga
Yoga Journal’s Idea of a Well-Stocked Kitchen /// Plus, “Broke Ghetto Fatties”
[That random Yoga Journal that keeps showing up at the BabaHQ came today. So, let’s get to it.] As I’m sure is the case for you, whenever I need some tips on how to better my home, the first place
Yoga Journal’s Idea of a Well-Stocked Kitchen /// Plus, “Broke Ghetto Fatties”
[That random Yoga Journal that keeps showing up at the BabaHQ came today. So, let’s get to it.] As I’m sure is the case for you, whenever I need some tips on how to better my home, the first place
This Yoga Website Will Help Brand You /// We Are Not Making This Up
[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.] There is a website catering to yoga instructors ready to take that next step and
This Yoga Website Will Help Brand You /// We Are Not Making This Up
[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.] There is a website catering to yoga instructors ready to take that next step and
Douglas Brooks and Amy Ippoliti Talk About Making Money
Picking up on yesterday’s theme, this video (shared by Dyspeptic Skeptic) has been stirring up emotions around the BabaHQ, and a little on the site in yesterday’s comments, so I thought I’d bring it to the front. Just a few
Douglas Brooks and Amy Ippoliti Talk About Making Money
Picking up on yesterday’s theme, this video (shared by Dyspeptic Skeptic) has been stirring up emotions around the BabaHQ, and a little on the site in yesterday’s comments, so I thought I’d bring it to the front. Just a few
This Amy Ippoliti Video is Intended to Help You “Get Yogis Through the Door” /// Entire Babs Crew Gets Covered in its Own Projectile Vomit
Last time we commented on an Amy Ippoliti YouTube video we were threatened with legal action (not by Amy). [DELETED LAUNDRY LIST OF EXPLETIVES DIRECTED AT SOME @$#*%!]. Nevertheless, here we are with another video on how to grow your
This Amy Ippoliti Video is Intended to Help You “Get Yogis Through the Door” /// Entire Babs Crew Gets Covered in its Own Projectile Vomit
Last time we commented on an Amy Ippoliti YouTube video we were threatened with legal action (not by Amy). [DELETED LAUNDRY LIST OF EXPLETIVES DIRECTED AT SOME @$#*%!]. Nevertheless, here we are with another video on how to grow your
Cubes are Awesome /// But a $20,000 “Spiritual Cube” is a Shit Ton More Awesome
Remember all that talk about irony? You should, ’cause it was only, like, seventy-two hours ago. Remember how we sorta distinguished between the self-employed irony of the so-called hipster and reading irony back onto something that so desperately wants to
Cubes are Awesome /// But a $20,000 “Spiritual Cube” is a Shit Ton More Awesome
Remember all that talk about irony? You should, ’cause it was only, like, seventy-two hours ago. Remember how we sorta distinguished between the self-employed irony of the so-called hipster and reading irony back onto something that so desperately wants to
Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer
While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the
Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer
While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the
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