[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.]
“With her unconventional branding approach and contagious passion for guiding you to the heart of your offering, [Jess] extracts the essence of your true purpose, igniting big-mission ideas that foster influence beyond the mat. Jess’ wisdom-driven workshops, online courses, and 1-on-1 sessions help you awaken to your authentic voice and put your heart at the heart of your message.”
And, what’s a “1-on-1” session look like?
“The 1-on-1 clarity session is a journey into the internal terrain of who you are, what you have to offer, and why it’s uniquely different. The exploratory work we’ll do together is both defining and meaningful. By connecting to what drives you on a core level, we’ll bring true understanding to your unique offering so it’s a reflection of your deepest intentions and integrity.”
In all honesty, I was unaware of the idea that making a brand—that is, a commodity—of yourself was an aspect of getting to know who you are? To me, self-branding has always been about shaving down the irreducible complexity of who you are always already becoming in order to create a slug line as to who you’d like people to think you already are. Jess’ take is somewhat new to me.
But, before you all go nuts like a pack of wild ravenous dogs, let me say this: Anything is possible. Figuring out “who you are” is, I am sure, possible. And, I’m sure it’s possible over the phone in a one-hour session with a person who knows you even less than you do. Like I said, anything is possible, and I have to give Brand Thyself that.
However, it should also come as no surprise—what with it’s well-organized, well-thought-out, chock full of kinda sorta maybe “grounded” spirituality, and femi-Zen austerity—that “Brand Thyself” is at least partially linked to the (post-)Anusara community. Jess has been a student/co-facilitator of a number of now-ex-Anusara teachers, and the “look” (desert sand), “feel” (mature), and “sound” (words like “gratitude” [those on the inside get me]) of it bares the holy marks.
But, I’ll tell you what. If you’re gonna go brand, this at least sounds like a bangin’ way to get at a brand that is both “you” and “hyper-you.” Personally, I just happen to find brands and commodified humans to be rather unfortunate. But, for those who don’t mind flirting with a shelf-life, and love convincing themselves that self-objectification is integral to the actualizing of inner wisdom, than this may just be for you.
But, before you leave and run off to the nearest personality outlet store, you should familiarize yourself with these two words: essentialism and reductionism. Essentialism is basically a belief that “things” possess an “essence” or static set of characteristics that allow them to be recognizable beyond doubt. Reductionism is often the means by which this belief system is employed. According to the infallible Wikipedia, reductionism is “a philosophical position that a complex system is nothing but the sum of its parts.”
Make of all that what you will.
Thanks to one of our readers for passing this along.