Category Archives: Commerce

The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding

The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding

Snowshoeing and Yoga /// Obviously You Need to Do This in Order to Be a Better Person

Sometimes it’s hard to tell what would be worse: having my eyeballs plucked out with a teaspoon, or having to spend a week reading about all the ridiculous yoga hybrids that come out. Seeing as I’m already familiar with the

Snowshoeing and Yoga /// Obviously You Need to Do This in Order to Be a Better Person

Sometimes it’s hard to tell what would be worse: having my eyeballs plucked out with a teaspoon, or having to spend a week reading about all the ridiculous yoga hybrids that come out. Seeing as I’m already familiar with the

New Yoga Journal Cover Makes Love to Number-Heavy Sell Lines

If you’ve ever worked in publishing you know that one of the cheapest ways to sell a magazine is to litter the cover with numbers. “Ten ways to keep your man.” “Four ways to give yourself a three-hour orgasm.” “Sixteen

New Yoga Journal Cover Makes Love to Number-Heavy Sell Lines

If you’ve ever worked in publishing you know that one of the cheapest ways to sell a magazine is to litter the cover with numbers. “Ten ways to keep your man.” “Four ways to give yourself a three-hour orgasm.” “Sixteen

Who Cares About Cheap Marketing Ploys that Appeal to Spiritual Dabblers Anyway??? /// prAna Clothing Goes for It Again!

Look, we know there are a lot of cynical purists out there who think companies that yoga bleach their products in order to appeal to yoga practitioners are cheap. We know a lot of you feel that when a company

Who Cares About Cheap Marketing Ploys that Appeal to Spiritual Dabblers Anyway??? /// prAna Clothing Goes for It Again!

Look, we know there are a lot of cynical purists out there who think companies that yoga bleach their products in order to appeal to yoga practitioners are cheap. We know a lot of you feel that when a company

Two Yoga Events This Weekend in NYC /// One is Worth Your Time /// The Other is Probably a Publicity Stunt

This weekend there will be two yoga events of note, both of which are happening on the same day (Saturday, September 29th), which, as you’ll see, amounts to a great double rainbow of cosmic irony. The first event will be

Two Yoga Events This Weekend in NYC /// One is Worth Your Time /// The Other is Probably a Publicity Stunt

This weekend there will be two yoga events of note, both of which are happening on the same day (Saturday, September 29th), which, as you’ll see, amounts to a great double rainbow of cosmic irony. The first event will be

[QUIZ] What’s the One Thing That Seperates “Gaiam Living” from “LL Bean”?

I’m sure you all know the seemingly everywhere brand of yoga lifestyle commodities, Gaiam, and its many yoga mats, yoga videos, and, yoga wears. But, were you also aware that Gaiam had an alter-ego known as “Gaiam Living?” Yup. “Gaiam

[QUIZ] What’s the One Thing That Seperates “Gaiam Living” from “LL Bean”?

I’m sure you all know the seemingly everywhere brand of yoga lifestyle commodities, Gaiam, and its many yoga mats, yoga videos, and, yoga wears. But, were you also aware that Gaiam had an alter-ego known as “Gaiam Living?” Yup. “Gaiam

This Sadie/Leslie Video About “The Breath” Doesn’t Make Me Want to Slit My Throat /// What’s Happening To Me???

Holy, WTF Blanket! Has, The Babarazzi gone soft? Why am I not reaching for the nearest shiv in order to better puncture my solar plexus? I actually “feel” good watching this. Not, like, I think it’s a good important necessary

This Sadie/Leslie Video About “The Breath” Doesn’t Make Me Want to Slit My Throat /// What’s Happening To Me???

Holy, WTF Blanket! Has, The Babarazzi gone soft? Why am I not reaching for the nearest shiv in order to better puncture my solar plexus? I actually “feel” good watching this. Not, like, I think it’s a good important necessary

Celebriyogis Need Your Help!!! (To Make Them More Famous) /// Tara Stiles + Reebok Focus Group

These days it seems every celebriyogi/ni you can think of, every money-making feel-goodery, needs a little help from the “community.” Latest in the “Please help me make more money/get more famous” trade is Reebok and Tara Stiles‘ focus group for

Celebriyogis Need Your Help!!! (To Make Them More Famous) /// Tara Stiles + Reebok Focus Group

These days it seems every celebriyogi/ni you can think of, every money-making feel-goodery, needs a little help from the “community.” Latest in the “Please help me make more money/get more famous” trade is Reebok and Tara Stiles‘ focus group for

Elena Brower and Co. Need $60K for Yoga Book /// Wanna Pay For It? /// GLBL YOGA Take Deux

Most things that become “cool” in the mainstream world… …are first crafted and made awesome in the underground subculture world. Skinny jeans, pointy-toed shoes, surfing, trucker caps, tattoos, yoga, dreadlocks, vegan/vegetarianism, recycling, fixed-gear bicycles, beards, Andrew Weil (‘s beard), “health

Elena Brower and Co. Need $60K for Yoga Book /// Wanna Pay For It? /// GLBL YOGA Take Deux

Most things that become “cool” in the mainstream world… …are first crafted and made awesome in the underground subculture world. Skinny jeans, pointy-toed shoes, surfing, trucker caps, tattoos, yoga, dreadlocks, vegan/vegetarianism, recycling, fixed-gear bicycles, beards, Andrew Weil (‘s beard), “health

How the 1988 Crystal Light Championships Compare to Contemporary Commercial Yoga Culture

Whenever I watch this video of the 1988 Crystal Light Aerobic Championships, which is often, I keep wondering why it reminds me of the contemporary commercial yoga scene. Take a look: And then take a look again: Now, here’s what

How the 1988 Crystal Light Championships Compare to Contemporary Commercial Yoga Culture

Whenever I watch this video of the 1988 Crystal Light Aerobic Championships, which is often, I keep wondering why it reminds me of the contemporary commercial yoga scene. Take a look: And then take a look again: Now, here’s what

Will GLBL YOGA Happen Whether You Want it To or Not? /// Wealth-Based Democracy, Rigged Capitalism, and How Local Studios Will Foot the Bill

As of today, and with only five days left, GLBL YOGA has raised a whopping 2% of the total costs needed to secure this year’s event on August 16th in Central Park. So far, out of the total $675,000 pitch

Will GLBL YOGA Happen Whether You Want it To or Not? /// Wealth-Based Democracy, Rigged Capitalism, and How Local Studios Will Foot the Bill

As of today, and with only five days left, GLBL YOGA has raised a whopping 2% of the total costs needed to secure this year’s event on August 16th in Central Park. So far, out of the total $675,000 pitch

Coca-Cola, Wanderlust, and Corporatized Yoga

Thanks to one of our readers for hipping us to “Yoga Loses It’s Innocence (Or, “How Yoga has Gone Bananas / Pear-Shaped”),” an article that meanders through the now seemingly defunct Coca-Cola–Wanderlust connection that few people seem to know or

Coca-Cola, Wanderlust, and Corporatized Yoga

Thanks to one of our readers for hipping us to “Yoga Loses It’s Innocence (Or, “How Yoga has Gone Bananas / Pear-Shaped”),” an article that meanders through the now seemingly defunct Coca-Cola–Wanderlust connection that few people seem to know or