If you’ve ever worked in publishing you know that one of the cheapest ways to sell a magazine is to litter the cover with numbers. “Ten ways to keep your man.” “Four ways to give yourself a three-hour orgasm.” “Sixteen ways to embarrass yourself at a hipster party in Bushwick.” (Answer: attend).
Usually, magazines that attempt to be “serious” or “respected” in nature will use this approach sparingly. Clearly, that’s soooo not what Yoga Journal is all about:
“8 essential poses to do every day”
“16 poses to find calm in a busy life”
“5 moves to feel refreshed and renewed”
“7 tips for inner happiness”
36 reasons to ignore Yoga Journal
And, just to put it all in perspective, YJ has even out-numbered some of the worst offenders. Well done YJ!