New Yoga Journal Cover Makes Love to Number-Heavy Sell Lines

If you’ve ever worked in publishing you know that one of the cheapest ways to sell a magazine is to litter the cover with numbers. “Ten ways to keep your man.” “Four ways to give yourself a three-hour orgasm.” “Sixteen ways to embarrass yourself at a hipster party in Bushwick.” (Answer: attend).

Usually, magazines that attempt to be “serious” or “respected” in nature will use this approach sparingly. Clearly, that’s soooo not what Yoga Journal is all about:

“8 essential poses to do every day”
“16 poses to find calm in a busy life”
“5 moves to feel refreshed and renewed”
“7 tips for inner happiness”
____________________________

36 reasons to ignore Yoga Journal

And, just to put it all in perspective, YJ has even out-numbered some of the worst offenders. Well done YJ!

9 comments

  1. Yoga Dude

    Using a Kardashian as a leader/teaser. That in and of itself is the harshest commentary of all.

    thank you.

  2. Yoga Whelp

    “Downsizing the Sutras in Today’s Recession: Do We Really Need All 8 Limbs?”

  3. Greenpoint

    Looking at those covers has given me a massive headache…

    Quick, give me 8 yoga poses guaranteed to reduce brain pain!

  4. gross

    i love yoga journal and all those numbers have me dancing. joke.

    • The Babarazzi

      Thanks for clarifying. For a second I thought you were serious, which is fine if you were, but I can never tell with you, gross.

  5. Mahangun Kaur

    From the folks who bring us the cardio-boosting fitness challenge! :http://store.yogajournal.com/p/Home-Practice-DVDs/Fitness-Challenge-DVD-Set/67597.html?utm_source=fitness+dvd&utm_medium=email&utm_campaign=promo

    Really? For my fitness challenge, I’ll stick with tabata drills and weight-training…. that’s not why I do yoga.

  6. Yoga Observer

    No 108?

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