Most things that become “cool” in the mainstream world…
…are first crafted and made awesome in the underground subculture world.
Skinny jeans, pointy-toed shoes, surfing, trucker caps, tattoos, yoga, dreadlocks, vegan/vegetarianism, recycling, fixed-gear bicycles, beards, Andrew Weil (‘s beard), “health food,” ayahuasca, New Thought, Gurdjieff, charm bracelets, any music that’s worth listening to. You name it. If you’re into it, some weird little marginal scene was messing around with it about a decade before and have probably moved on to inventing cars that run on kombucha.
Now, remember when community-funded projects were for weird people who had no real access to the dough it took to make “a short film about making a short film?” Or when some kid, too young to work, wanted to build a time machine and needed a couple hundred dollars worth of duct tape to keep the thing from falling apart, and so set up a lemonade stand [!!!] hoping we’d all help a brother out? Oh well. Looks like peeps with probably a lot more money than Lemonade Stand Boy are getting in on the community-funded scene too….
Right on the heels of GLBL YOGA‘s belly flop into the world of community-funded projects, comes a new book by mama/teacher/coach, Elena Brower, and designer/artist/teacher Erica Jago. The book looks like it’s gonna be ridiculously pleasing on the eye (like, please send me a copy!), and with fifty-three days and $47,000 still to go, I’m guessing this should be fully funded in…………..just under 72 hours.
Unlike Mark Singleton and James Mallinson’s potentially über-comprehensive Roots of Yoga [<–video link] source book ($50K needed), which A. sounds like the best possible thing ever, B….
“will be arranged thematically and highlight the major historical moments of yoga’s evolution within the Indian subcontinent (from about 500BCE to 1750CE), showing the continuities, disjunctions and developments that have characterized its theory and practice across the centuries….”
…and C. could really use the funding in order to even see the light of day, I’m guessing the Brower/Jago book will make it to the shelves regardless if you lift a finger. Although, don’t quote me on that. I actually have no idea. However, if you do decide to reach into your pockets, (and again, the book does look like it’s gonna be beautiful) here’s what’s in store for you:
What do you get for a $25 donation?
“THANK YOU for your support of our magical project. For your contribution, you will receive our Vision Board, with outtakes and personal pics from us, as a printable digital PDF depicting the creative evolution of our project.”
What do you get for a $10,000 donation?
“It is my privilege to design and teach a full-day, 6-hour workshop at your studio; together we will arrange an offering that will best serve your community. Special fun for studio owners, you may sell this as a workshop for your community [thank you Darren Rhodes for such a brilliant idea]. And we’ll send your signed copy of ART OF ATTENTION, and our Vision Board as a printable digital PDF depicting the creative evolution of our project.”
Where does the money go?
“Your funds will help produce, print and ship our book to teachers and yogis everywhere, including more than five hundred copies donated around the world to organizations training women, and specifically yoga teachers. Teachers in trainings from the Africa Yoga Project in East Africa to the Lineage Project in New York City will have the imagery and instruction in ART OF ATTENTION in order to create beautiful practices, both for themselves and for their students.”
What might happen to the world if the project doesn’t get funded?
What might happen to the world if it does get funded?
Anyway, if you too would like to print something awesome about yoga and share it with the world, but don’t wanna ask your friends for $60,000, here’s a link filled with other links providing all the information you’ll ever need to make a fancy yoga fanzine, send it around the world, and become super famous:
Thanks to one of our readers for the initial link and another for the Kobyashi vids.