These days it seems every celebriyogi/ni you can think of, every money-making feel-goodery, needs a little help from the “community.” Latest in the “Please help me make more money/get more famous” trade is Reebok and Tara Stiles‘ focus group for her new line of “pretty amazing yoga inspired clothing” where everything about it will presumably be “super soft, fun, cool, easy,” and where the actual “fit” will be “really really great!”
That’s not all! These won’t be just some clothes you wear while doing yoga. Nope. You’re gonna wanna wear these after yoga as well!
“Think clothes that you feel and look great while doing yoga [in] that you can also wear while you go about the rest of your day.”
Soooooo, apparently, this new line of “yoga-inspired” label-shilling will be an on-the-mat / off-the-mat experience, allowing you to not only sweat your ass off during yoga, but then you can track all that crack swamp onto the subway. Can’t wait.
But, who are we to be so snarky. Reebok and Stiles just need your help in making the bestest most yoga-friendly clothing they can, because your happiness is obviously paramount. After all, this is about you, right?
“Do you love Tara Stiles? Are you a regular participant in her classes? Does her style of yoga fit just ‘work for you?’ If you are a woman and feel these statements describe you, then Reebok wants to talk to you! We’d love to learn what you love about Tara and her classes; to hear straight from your mouth what the best things are about it and why you can’t stop coming back!” [emphasis added]
Unfortunately, contrary to most of the focus groups I’ve known about, you won’t be leaving with a nice wad of tens or single hundred-dollar check. Nah. You’re just gonna get some Reebok schwag—specifically “a Reebok tank top the day of and a pair of Reebok sneakers in the mail after the group”—with probably a bunch of Reebok logos all over it so you can walk around like a human billboard, which, I guess is a little better than paying to be a human billboard like most other sucka MCs do.
Then again, I thought people only did focus groups so they could lie about how many TVs they had in order to walk out with a $75 slip of paper made out to “CASH.”
I guess that’s not very “yoga.”
Thanks to one of our readers for the link.