Posts Tagged: yogilebrity

Some Yoga People are Insanely Loveable /// Has Yoga Ninja, Travis Elliot, Met His Match?

Watch this…. What can I say? We here at The Babarazzi have a soft spot for yoga people like Mark Giubarelli (who sometimes does yoga in combat boots and a leather bracelet. Call it “The Travis Eliot Complex,” but we

Some Yoga People are Insanely Loveable /// Has Yoga Ninja, Travis Elliot, Met His Match?

Watch this…. What can I say? We here at The Babarazzi have a soft spot for yoga people like Mark Giubarelli (who sometimes does yoga in combat boots and a leather bracelet. Call it “The Travis Eliot Complex,” but we

Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer

While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the

Are You Marketing Your “Self” or Providing Information? /// Yogilebrity as Mind Colonizer

While reading the comments on yesterday’s yogilebrity branding article I started thinking about the possible differences between “marketing” and “the act of providing information,” as well as how to navigate between the two. I’m also a bit sensitive to the

The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding

The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding

[POSTER] “Attack of the Yogilebrity!!!!”

Friend or foe? Nobody knows! Beware, the yogilebrity! A phenomenon that has grown beyond its own good… Are yogilebrities even aware of their own size? When they’re in marketing mode, we think “yes.” When they’re in “free yoga event in

[POSTER] “Attack of the Yogilebrity!!!!”

Friend or foe? Nobody knows! Beware, the yogilebrity! A phenomenon that has grown beyond its own good… Are yogilebrities even aware of their own size? When they’re in marketing mode, we think “yes.” When they’re in “free yoga event in

“Important,” “Significant,” “Popular,” or “Celebrity”? /// Who’s Yr Teacher?

Recently, a discussion arose between some Babarazzini regarding the differences between what constitutes being a very “popular” yoga instructor and being a “celebrity” yoga instructor. While unpacking the terms we realized that the two were, in most cases, very different

“Important,” “Significant,” “Popular,” or “Celebrity”? /// Who’s Yr Teacher?

Recently, a discussion arose between some Babarazzini regarding the differences between what constitutes being a very “popular” yoga instructor and being a “celebrity” yoga instructor. While unpacking the terms we realized that the two were, in most cases, very different

Commercial Yoga Culture’s Banner of Truth /// Commoditiy Fetishism as The New Yogi Gadsden Flag

Hey. Ever seen or heard of the Gadsden flag? “The Gadsden flag [ed. created around 1775] is a historical American flag with a yellow field depicting a rattlesnake coiled and ready to strike. Positioned below the snake are the words

Commercial Yoga Culture’s Banner of Truth /// Commoditiy Fetishism as The New Yogi Gadsden Flag

Hey. Ever seen or heard of the Gadsden flag? “The Gadsden flag [ed. created around 1775] is a historical American flag with a yellow field depicting a rattlesnake coiled and ready to strike. Positioned below the snake are the words

Sadie Nardini Weight Loss??? /// We Agree

Blog-time is not the same as real-world-time. For example, a debate that happened in the blogoshpere three months ago (i.e. the debate over Sadie Nardini’s online “weight loss” ads) feels as far away now as a debate that happened in

Sadie Nardini Weight Loss??? /// We Agree

Blog-time is not the same as real-world-time. For example, a debate that happened in the blogoshpere three months ago (i.e. the debate over Sadie Nardini’s online “weight loss” ads) feels as far away now as a debate that happened in

Are Yogalebrities Better in Bed? /// Of Course. They’re Better at Everything!

Thanks to one of our readers for passing along Elephant Journal‘s recent article “Are Yoga Teachers Better in Bed?,” which basically reads like the textual equivalent of a fluffer on a porn set. That being the case, we’ve shamelessly taken

Are Yogalebrities Better in Bed? /// Of Course. They’re Better at Everything!

Thanks to one of our readers for passing along Elephant Journal‘s recent article “Are Yoga Teachers Better in Bed?,” which basically reads like the textual equivalent of a fluffer on a porn set. That being the case, we’ve shamelessly taken

Another “Wanna Make More Money and Be a Big Shot Yoga Teacher?” Video /// These Will Probably Not Age Very Well

This video from Anusara resignee, Amy Ippoliti, discusses how to become a big time, hot shot, everyone wants to yank your jock, yoga instructor. It’s also designed to get the part of your brain that constantly says, “I wish everyone

Another “Wanna Make More Money and Be a Big Shot Yoga Teacher?” Video /// These Will Probably Not Age Very Well

This video from Anusara resignee, Amy Ippoliti, discusses how to become a big time, hot shot, everyone wants to yank your jock, yoga instructor. It’s also designed to get the part of your brain that constantly says, “I wish everyone

This Tadasana Yoga Festival Video /// Am I Just a Jerk?

[Ed.: A reader passed along this video the other day and all these feelings came up as they often do when I watch something like this. I thought I’d let myself and my inner back-and-forths be presented “as is” as

This Tadasana Yoga Festival Video /// Am I Just a Jerk?

[Ed.: A reader passed along this video the other day and all these feelings came up as they often do when I watch something like this. I thought I’d let myself and my inner back-and-forths be presented “as is” as

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[COMMUNIQUE] 10 Suggestions for Anti-Yogilebrity Graffiti

Whether it be Martin Luther nailing his ninety-five theses on the doors of the Castle Church of Wittenberg…. …or the Situationsists slinging graffiti in May ’68 France…. …or some kid marking her turf with the sickest hopscotch throw-down you ever

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[COMMUNIQUE] 10 Suggestions for Anti-Yogilebrity Graffiti

Whether it be Martin Luther nailing his ninety-five theses on the doors of the Castle Church of Wittenberg…. …or the Situationsists slinging graffiti in May ’68 France…. …or some kid marking her turf with the sickest hopscotch throw-down you ever

We’re Still Talking About Netting A Couple Hundred Thousand G’s, Right? /// Babylon Burnin’

[Holy shiz! The piece we originally wrote for today was so frickin’ stupid good, we’ve decided to save it for later when we really need it. Here’s what’s important for now.] [UPDATE: A more in depth response can be found

We’re Still Talking About Netting A Couple Hundred Thousand G’s, Right? /// Babylon Burnin’

[Holy shiz! The piece we originally wrote for today was so frickin’ stupid good, we’ve decided to save it for later when we really need it. Here’s what’s important for now.] [UPDATE: A more in depth response can be found