Here’s the ad in question:
Basically, it’s a pool that sits on the edge of a cliff, or some other eerie my-kids-are-about-to-fall-to-their-death precipice, that gives the appearance that it never ends. It also gives the appearance of orgies, anorexic models, and dudes who might benefit from a little humbling from the back of my 3-finger-ringed bling-hand, but those are just details.
Even still, I’m no fool. I’d love to swim in one of these garish beauties on the daily, but I can’t help but feel like there’s something particularly arrogant about its design. There’s something so very “I am human and I am in control of the Universe” about the infinity pool. It’s hard to put my finger on it it…. It’s like, “I refuse to let the limits of my property-line define the boundaries of my fauxhemian lifestyle. F-U Earth!”
In any case, Organic India, a company dealing in the organic herb department, thought the infinity pool was the perfect setting to showcase all things healthy; how the “light in me sees the light in you;” how “we are all connected.”
Which is interesting, ’cause infinity pools can cost anywhere from $35,000 to $200,000 (give or take a few bushels of corn) to have put in. Seeing as the average world income per person is roughly $7,000 a year, you can see how very connected we should all be feeling right about now.
Of course, Organic India is no dummy. They know the average white-linen-clad meditator is no fool. That’s why there’s a little rustic-looking brown woman on the cover of the Organic India box.
Look at her. Just sitting there all small and miserable and stuff. Probably getting ready to loose that cumbersome sari and go for a much-deserved dip in the ol’ vanishing edge Olympic-sized pantie killer.
But, really…. What the hell’s going on here? Is yoga/spiritual advertising having an ayahuasca-induced nervous breakdown or something? It seems like the messages are all sorts of confused lately. Rich white woman sitting by an infinity pool set against a vague idea of Indian organic farming, mixed with an old farmer lady who, I’m guessing, is supposed to be the person who picked my Holy Basil leaves?
And what’s with this sentence?
Even that “Namaste” seems way the F- out of place. “Herbs are good for you. I bow to your infinite being.” What the hell is that supposed to mean!?
I’m not sure what’s going on, but it seems like peeps need to chill! These spiritual mash-up ads give me more mixed messages than a nineteen-year-old shuffler on E. Let’s get it together, people.