Two weeks ago we posted a piece that sorta took off on YogaNation on Tour‘s promo video featuring some of NYC’s “hottest” yoga celebs. And yet, even though our post was getting record shares and hits, and YogaNation was probably getting some extra bonus publicity, the video was pulled. To which there was much dismay.
Then, about a week later, YogaNation released a new version of the video, and in classic “Fuck! What do we do to counter this backlash” advertising fashion, erased anything of substance from the bit, essentially neutering their own message.
So, what’s changed in this newly-watered-down video? Well, “Creative Director” and “The Teacher’s Teacher,” Dana Flynn, has been rerouted to the beginning of the vid rehashing what every yoga practitioner has had to hear over and over and over and over and over and over and over and over again, that “yoga means union,” or as “The Teacher’s Teacher” puts it, “yoga mean reunion.”
DC’s Faith Hunter, the teacher no one we know seems to know, gets a better spot in the line-up and states that the YogaNation on Tour event is about sharing “what we love…the passion we have for yoga.” Which, by the way, is an absolutely perfect way to put it, because, apparently, what the YogaNation celebs love most is their own passion for yoga! And, why not? Yogilebrity culture is first and foremost a means to better celebrate one’s own self.
Of course, we still have the yogilebrity pile-on, which continues to make everyone within a thirty-mile radius feel awkward and uncomfortable.
And, for sure David Regelin is still there, but now that his forgettable two-cents have been deleted, seems to serve only one purpose: to remain king of the anti-smile and show off his Abercrombie abs. Which, we don’t mind taking a good long look at. Freeze frame!
What seems most interesting to note, however, is what was taken out of the video. This time around, the producers decided to remove Sadie’s classic diss against “the same old teachers,” a line that got a lot of attention in our comments. Also gone is Raghunath’s message about defying the dominant negative narrative of old age, which was arguably the most sincere sounding part of the whole thing.
But, you know what confuses me the most about all this? You know what’s really quite perplexing? It isn’t the fact that the original video was removed. It isn’t the fact that a new nothing video was put in its place. It’s that photo on the website, and wondering how the hell they got David Regelin to make this face!
…which, for some reason, reminds me of this…
…only without all that severe coolness (and, in real life, eventual political creepiness). Although…
Nah. Doesn’t work.
Anyway, none of this even matters, ’cause this thang ain’t happening until January 31st, 2014!
Market test much?