Is Yoga Advertising and Branding An Inherently Skewed Power Dynamic?

Lets, for shits and gigglies, apply to yesterday’s post this delicious quote from late French postmodern theorist, Jean Baudrillard. (You know, the guy who wrote The Gulf War Did Not Take Place): “[The media] are what finally forbids response, what

Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains

This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.

[YOGA BLEACHING] Wouldn’t You Rather Do Yoga in a Box?

Yoga has become the hottest fad on the market, and yet the complaints just keep coming in. Of course, there’s anger over yogilebrities dominating the discourse on yoga’s future, and sure there’s practitioner’s frustration with Entertainment Yoga‘s hold on all