Speaking of feet:
So let’s see. What is this video telling us?
- For hundreds of thousands of years our bodies were in tune with the rhythms of the Earth.
- Yoga is a practice that is done barefoot, and thus reconnects us to the ground.
- We can’t just walk around barefoot.
- Juil Sandal technology allows us to recharge from the loss of our natural connection to the Earth.
- Gold is the color of the Sun.
- In yoga gold is the color of shakti.
- When women wear gold they connect to their own radiance.
- If you’re a yoga practitioner, it’s important to connect to the Earth.
And, Juil Sandals help us do that how? (From the website):
Our exclusive Energy Flow Technology™ channels the rejuvenating energies inherent in the earth’s surface. That’s what our copper conductors are all about.
The surface of the earth is teeming with a continuous supply of electrons. Unfortunately, we do things that insulate or disconnect us from the earth’s surface, such as wearing standard shoes that stop this necessary flow of electrons into our bodies.
When we’re not insulated from these electrons, we literally quench the free radicals that accumulate in our bodies each day. Where do these free radicals come from? Everything from stress and man-made electromagnetic fields to toxins, infections and poor diets — all of which contribute to chronic inflammation.
Before any of our cynical guffawing readers start taking pot shots at Shiva Rea‘s seemingly verbose appreciation of the qualities of Juil Sandals, let’s be clear. We at the BabaHQ don’t have a problem with any of the claims being made here. We certainly don’t know enough about copper or “Exclusive Energy Flow Technology” to make a big fat deal. In fact, we’re just as happy to lay in a room filled with smokey quartz as the next person. It all works for us!
Just wondering whether or not this ad is an ad for sandals that uses yoga as a marketing tool, or is it an ad for Shiva Rea that uses Juil Sandals as a vehicle for self promotion. Or both!
We think it’s both, with a healthy dose of yoga bleaching. Do you?
Better still. Does anyone rock the Juil Sandal? Certainly look comfy enough….
yoga bleaching: 1. a form of marketing in which yoga or an image of yogic lifestyle is used to make an otherwise unrelated product appear to be in line with yogic principles. 2. the act of using yoga or an image of yogic lifestyle to sell an unrelated product. 3. a form of spin or marketing intended to deceive consumers into believing that a product is related to yogic practice or theory when in fact it is not.
Many thanks to one of our readers for passing this along.