YOGILEBRITIES, PLEASE READ /// Commercial Yoga Culture In a Nut Shell

You have to believe me when I say that I don’t spend much time wanting to “change” the minds behind the personalities we discuss on this site. I have no real interest in “getting to” what lurks behind the facade

Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains

This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.

[VIDEO] Chogyam Trungpa on Spiritual Materialism

See…. Trungpa coined “spiritual materialism.” We coined “yoga bleaching.” Insane minds really do think alike: Pick it up ’round minute 1:40. “Spiritual materialism…. It will not only destroy you, but destroy whole wisdom of humanity. It is, in fact, satanism.”