Posts Tagged: commercialized yoga
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
![This Naked Yoga School Video is Awesome [VIDEO]](https://i0.wp.com/thebabarazzi.com/wp-content/uploads/2013/12/hqdefault.jpg?resize=200%2C200&ssl=1)
![[GOOD] Kofi Busia Wears Sweaters](https://i0.wp.com/thebabarazzi.com/wp-content/uploads/2012/11/kofi-busia.jpg?resize=200%2C200&ssl=1)
![[SORTA GOOD] Dharma Mittra Wears Socks /// When You Reach a Certain Age You Can Do Whatever You Want](https://i0.wp.com/thebabarazzi.com/wp-content/uploads/2012/11/kitsch-1.jpg?resize=200%2C200&ssl=1)
![[IMAGE POST] Find Sai Baba #1](https://i0.wp.com/thebabarazzi.com/wp-content/uploads/2013/01/121714d1228164153-technology-bad-soul-guidosarducci.jpg?resize=200%2C200&ssl=1)
The Babarazzi 