Posts Tagged: commercialized yoga
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains
This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.
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The Babarazzi 