The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding

Reading the Stay Puft Marshmallow Man as the Yogilebrity and the Human Condition

Last week we put up our amazing, wonderful, bar-setting “Yogilebrities Attack” poster featuring the very semiotic Stay Puft Marshmallow Man. Here’s a further reading of the iconic scene from Ghostbusters first depicted in brilliant movable images for your viewing pleasure…. 00:11

Commercial Yoga Culture’s Banner of Truth /// Commoditiy Fetishism as The New Yogi Gadsden Flag

Hey. Ever seen or heard of the Gadsden flag? “The Gadsden flag [ed. created around 1775] is a historical American flag with a yellow field depicting a rattlesnake coiled and ready to strike. Positioned below the snake are the words

This Tadasana Yoga Festival Video /// Am I Just a Jerk?

[Ed.: A reader passed along this video the other day and all these feelings came up as they often do when I watch something like this. I thought I’d let myself and my inner back-and-forths be presented “as is” as