Thinking About Branding /// Presence vs Absence /// Yogilebrities as Valueless Links in Value Chains

This weekend I got to thinking about branding (again) and how the branding of yoga teachers relates to the idea of presence and absence. SCENARIO #1 Imagine a yoga instructor who is both well-liked and sought after by enthusiastic students.

Is Finding Your Voice Necessary to Teach Yoga?

[Some of yesterday’s comments got me thinking about this thing called “finding your voice” and how it might relate to teaching yoga. I also had this wild idea that some people actually come here to learn something, so thought I’d

This Yoga Website Will Help Brand You /// We Are Not Making This Up

[Honestly, something this delicious really needs a dissertation to unpack. Seeing as I get antsy with long projects, I’m just gonna tap the sweet spots.] There is a website catering to yoga instructors ready to take that next step and