Douglas Brooks and Amy Ippoliti Talk About Making Money

Picking up on yesterday’s theme, this video (shared by Dyspeptic Skeptic) has been stirring up emotions around the BabaHQ, and a little on the site in yesterday’s comments, so I thought I’d bring it to the front. Just a few

The Yogilebrity as Brand /// From Human to Un-Human

[All illustrations by the very wonderful Lisa Hanawalt] This weekend I found myself thinking about branding, what branding can accomplish, and possible reasons a yoga instructor might choose to make merchandise out of his/herself. One of the functions of branding