Now, I’m not saying White Yoga has anything to do with white-power, but I tell you what…. If I were a yogini blissed out on the whacked out ideals of the “Master Race,” I might take a cue from this marketing. I mean, think about it! If you’re a spiritually-minded stormfronter, what better than a celebration of whiteness. A good ol’ fashion whitey white-tastic whitefest of “purity” in honor of all things white.
But, check it. It’s gonna take a little more than a simple name to get your meat-head f@&#tard friends to show up. No way. In order to get all your Aryan Nation buddies to come you gotta first find the whitest Aryan-looking white girl living on Whitehead St. and put her glorious white back and noble blonde hair in the advertisement….
Then, you gotta call all the white stuff you do at the event a “White Yoga Session” and refer to it on your website as “The biggest feel-good event of the summer,” (although doesn’t GLBL YOGA have the rights to that?) ’cause everything bigger is obviously better, and everyone knows that white-power jerk-offs need a little R-n-R just like anyone else….
Then, in order to get the permit to hold the event in a public space you gotta try and wrangle a few not-so-white people to show up, ’cause yoga ain’t about hatin’ black people. It’s about celebrating white people….
I’m just saying…. In a commercial yoga culture so entirely dominated by white people, white voices, white visions, and white solutions to problems often caused by white people, you might want to run the whole “White Yoga” brand by the ol’ marketing team again.
NOTE: For more information on “racialist” takes on paganism and spirituality:
As an aside, there is a huge debate within pagan communities regarding the racialist take-over of some branches of the greater greener pagan plant. For a great take on the whole deal, check out the very wonderful The Wild Hunt.