Posts Tagged: commodification

What is “Yoga Bleaching?”

yoga bleaching: 1. a form of marketing in which yoga or an image of yogic lifestyle is used to make an otherwise unrelated product appear to be in line with yogic principles. 2. the act of using yoga or an

What is “Yoga Bleaching?”

yoga bleaching: 1. a form of marketing in which yoga or an image of yogic lifestyle is used to make an otherwise unrelated product appear to be in line with yogic principles. 2. the act of using yoga or an