Commercial yoga culture relies on the belief that whatever you want can, and should, be had at this very moment. And, not only that, but yoga is the means by which to get it. Yoga presented as “data dressed as pixels,” the ability to “upload the human experience,” and the “right to be unlimited.” Just check this latest sell-copy from Shady Nardini for her “Flow and Flight” section of her upcoming vinyasa workshop that exemplifies this “I deserve to have it all” schtick most eloquently:
“Wonder why your “flying” poses always feel so heavy or frustrating, or why you can’t attain them at all? Or, are you already flying but want to fly higher, more easily and safely? This brand-new physics lesson will blow your mind—and your poses—into the stratosphere. Whatever your level, you’ll always be in mastery as you build poses from the ground up and work where you are. Use the awesome laws of physics to your advantage and create true freedom.”
I’ve got to give it to Sadie. Somehow she managed to make contemporary yoga culture sound even more like a daytime commercial sandwiched between a bit on Viagra and pesky rain gutters.
I guess this recent Budweiser commercial really does portray commercial yoga culture’s relationship to itself:
Good morning, Monday.