Sadie Nardini Weight Loss??? /// We Agree

Blog-time is not the same as real-world-time. For example, a debate that happened in the blogoshpere three months ago (i.e. the debate over Sadie Nardini’s online “weight loss” ads) feels as far away now as a debate that happened in the real world three years ago (i.e. the debate over who killed Michael Jackson). Stuff just moves quicker on the interwebs. That’s why when Sadie Nardini last week resurrected the weight loss discussion by writing what appears to be a late-to-the-party piece of self-promotion for Elephant, a few of us were confused. I mean, those discussions about Sadie seem soooooooooo daaaaaaaaaaaamn old!

Weight loss and Sadie

Of course, someone had to take the bait, and yoga commentator, Carol Horton, took on the Herculean task of teasing out some form of intelligible thesis among Sadie’s market ramblings, going as far as saying she “admires” Sadie for her “incisive” writing, a compliment we can’t seem to find any basis for.

Weight loss and Sadie

Nevertheless, despite our disagreement with Horton’s praise, and our seeing through Sadie’s self-promotion, there is something we’d like to come out and own up to.

Weight loss and Sadie

Now, I know we’re going to get some grief for this, but, we The Babarazzi happen to agree with the concept of “Sadie Nardini and weight loss.” I mean, it’s an idea that just feels right to us. It’s something that when we envision it, we say “yes” to, and then hold hands and wonder if there’s a room where we can sneak off and make out. ‘Cause we’re so excited about it.

Confused? Me too. Allow me to explain.

Weight loss and Sadie

Judging from the sheer volume of weight loss merchandise Sadie Nardini peddles as yoga, we feel that maybe this is an area where we can actually be of service, not only to Sadie herself, but also to the greater heart-yoginis out there. ‘Cause let’s be honest. Everyone knows The Babarazzi is just a bunch of superficial jerk-offs who secretly wish every woman had a rail-thin “yoga body” to gawk at. You all know we don’t care about someone’s “natural body mass.” We care about “looking younger,” “summer abs,” and “total belly transformation!”

Weight loss and Sadie

But, not only that. We’re also saddened to hear that anyone is speaking out against Sadie Nardini’s push to take a time-honored spiritual discipline—yoga—and merge it with a $60 billion dollar weight-loss industry that bases its success on the back of gender inequalities, skewed male-centric projections of female body image, and a general sense of historical marginalization. Not only do we feel Sadie should promote yoga as a weight-loss fitness routine for herself (I mean, that’s what all the merchandise with the words “Sadie Nardini” and “weight loss” is all about, right?), but we support any moves Sadie makes to continue using her own self as a test subject.

That’s right, folks. We The Babarazzi are in full support of Sadie’s continued weight loss. Because, we’re pigs!

Weight loss and Sadie

To help Sadie on her path, and in order to better aid those who wish to walk a path similarly trodden, we have come up with a few tips on where to focus one’s weight loss energies, and how to best achieve those ideal(ized) weight loss goals.

Weight loss and Sadie

Below you will find three key “problem sites” any yogini might come across when trying to slim down and achieve that elusive you you so dearly deserve. You will also find asanas we believe can help you improve in the areas you need help most. Of course, this is not medical advice, and nothing we say should be taken as a substitute for medical assessments and diagnosis. This is for entertainment purposes only. Now, enjoy!

WEIGHT LOSS IS NOT A LOSS!

IT’S A GAIN!

1. ENOUGH’S ENOUGH’S ENOUGH

The human face. Is it friend or foe? Covered in a thin layer of skin, what lies beneath is both fat and facial expression. Masseters, buccinators, zygomaticii. Even the sneaky platysma gets in on the action from down below. So, what’s to do when all that adipose tissue (fancy term for “fat stuff I need to get rid of”) starts building up? I mean, a “summer body” includes the face, right? Check out these nethra vyayamams and pranayams in order to rock the sandy dunes a little harder:

  1. Nethra Vyayamam: Strengthens the eye muscles, increases circulation, promotes wakefulness. (CAUTION: May cause wrinkles!)
  2. Sitali breathing: Strengthens the tongue, cools the body, engages the muscles of facial expression
  3. Sitkari breathing: Cools the body, strengthens the gums, engages the muscles of facial expression

2. TOO LITTLE TOO MUCH

For millennia, people have been trying to figure out how to perfect the ultimate T&A 1-2 punch. Believe me. It’s not easy. You gotta work the pecs (maj. and min.). You gotta teach the glutes who’s boss. It’s a frickin’ full time job. But, now it doesn’t have to be. Here are a few yoga asanas to help get both the rack and the trunk in working order:

  1. Ustrasana: Promotes a lengthening of the pectorals (which will allow your breasts to grow into their natural God-given handful size)
  2. Laghu Vajrasana: Promotes a lengthening of the pectorals (which will allow your breasts to grow into their natural God-given handful size), and also means you’re entering Ashtanga Yoga awesomenss
  3. Kapotasana A: Promotes a lengthening of the pectorals (which will allow your breasts to grow into their natural God-given handful size), and also means you’re entering Ashtanga Yoga awesomenss two-fold
  4. Virabhadrasana 3: Strengthens core muscles, the quadriceps group, and tonifies the glutes

3. BASS STRINGS AND BEETLE WINGS

Finally, there’s the double B’s, so listen up, people. Bass strings belong on bass guitars and have no place hanging all over your SCMs, scalenes, and myohyloids. A similar thing can be said about beetle wings. They belong on beetles. They do not belong on the back of your arms dangling from your triceps like a sack of testicles. In order to rectify this “situation,” we offer these ancient yoga poses so that the universe can put things back in their proper place:

  1. Jalandhara bandha: Looks cool, keeps the prana from escaping into your dome, hides the front of your neck from public view
  2. Marichyasana C: Helps promote better bowel function, flexibility in the spine, as well as strengthens the intrinsic neck muscles
  3. Chaturanga: Makes beetle wings invisible

Get it? Good.

Take it from the pros. Marketing yoga as a means to lose weight has no draw backs, and in no way cheapens the tradition by aligning it with an industry that has for decades continued to make women feel amazing about themselves. It’s a win-win situation for everyone involved, so get out there and make something beautiful of yourself.

‘Cause that’s what yoga is all about?

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64 comments

  1. Love this ad absurtium piece. Extra points for the use of Sanskrit!

    But it’s true. Yoga for Corporeal Aesthetic Snobbery is a lifetime pursuit and has its layers and knows no limits!

  2. You’ve got the skinny on that!

  3. Thanks for linking to my post. To clarify, the writing that I had in mind with the “incisive” comment was Sadie’s posts on the ethics of eating meat – an issue that I do agree with her on. See for example http://www.elephantjournal.com/2010/12/a-meat-eating-yogi-chickens-out/.

    Personally, I feel that publishing posts with arrows critiquing someone’s body parts is mimicking the pathologies of the dominant culture much more than critiquing it. True, I may have tried too hard to be nice. But, I think that you gave yourself too much license to be mean.

    • Come on, Carol. You know what we’re doing. Don’t be such a S-Q-U-A-R-E!

      You actually think we’re in any way reinforcing weight loss pathologies in any way comparable to a “yoga instructor” who shills for the entire industry??? You’ve got to be kidding me. I think it’s pretty clear what we are saying here.

      If you really need me to compile a list of examples of artistic social commentary that employs the semiotics of the opposition in order to subvert the opposition, I will. But, seriously. It’ll take some time. We’re in good company over here. So good, it’s almost cliche!

      • C’mon yourself. You know that I know what you’re doing. But let’s just keep it simple. This post was mean-spirited. Call me old-fashioned, but I don’t find that cool at all.

        • No, YOU c’mon!!!! hehehe

          Carol, I didn’t think our piece was “cool.” But I did think it was the only response Sadie’s self-promo-fest deserved. Why? Because, Sadie’s piece does not have a thesis related to anything that’s come up regarding this issue. She says nothing of substance regarding the criticism. So while you were inventing a thesis for Sadie to latch on to in your own response, we just went after the thing itself: her. ‘Cause, if anything, that’s all her piece is about.

          I like you, Carol Horton. I really do. I just wish you got underneath it all a bit. That “article” you responded to was an advertisement. It was a press release.

    • I’m in agreement, sorry Babs. Love your work but this post just seems OTT bitchy and nasty. I get what you’re doing, but seriously on this blog you’re already preaching to the converted, so it seems a little overkill to attack like this. We get it, SN & weight loss has been covered before, lets move on to discuss other stuff now and leave the hate at home.

  4. @Carol. Disagree. Sometimes you gotta fight fire with fire. Or: as in the case of argumentation, one illogical argument with another strong illogical argument.

    I say this even as someone whose many viewings of Sadie’s videos helped inform a home yoga practice system, and which helped me decide where to go in my practices; even as someone who has a bit of a “weight problem”.

    I am grateful for Sadie’s teachings. But, of course, I am very disappointed, too. It seems she could have taken those teachings in another direction, rather than weight loss, and been as successful. But that would have taken more work and more time, probably. Some people like the quick fix for success and/or weight loss.

    Problem is the lack of longevity of the “quick fix” (Love that picture of the Weight Loss in 21 days!)

  5. Hey B–

    Don’t throw the other 190 topics of the free vids I’ve done on YouTube that have nothing to do with weight loss out with the 10 that do…

    or, wait, you just wanted to pick one facet of my teaching–and my body–apart in demeaning ways, becoming exactly what you are supposedly against: the superficial, body-only use of yoga–something I am actually against, as anyone who actually watched any of these videos or has taken a workshop with me can attest.

    Is anyone actually OK with this treatment of a human being on a supposedly yogic forum?

    Anyway…enjoy your water cooler, Babarazzi
    …my too-small T and too-big A have positive work to do.

    • Sadie. That’s what’s called a “red herring” or “straw man” argument. We are not discussing your Youtube videos, but rather the article you wrote in defense of marketing yoga as a weight loss regiment. Your free marketing/videos are not what is being debated. That said, 4 out of 6 of your for-sale merch on Amazon is directly related to either weight loss or body image. Apparently, the other 190 topics don’t make enough dough.

      http://www.amazon.com/s?ie=UTF8&search-alias=dvd&ref=dp_dvd_bl_act&field-keywords=Sadie%20Nardini

      Mind you, we think your face and ass looks just fine on the cover of your videos, (SERIOUSLY), however, the weight loss industry does not. Enjoy your new friends! As you know from past encounters with us, we’d be happy to introduce you to the shadows.

  6. yep

    I have to agree with Sadie and Carol here. This is just over the line and the “semiotics of opposition” bullshit is just bullshit.

    Go back to the playground and out of my feed reader.

    • wondering

      How is it possible that the commentary is over the line, yet the promotion/selling of a certain desireable body-image type is ok?

    • Seeing that a playground is where life happens, and a “feed” is where it mostly ends, I’ll chose the playground!

      To the sandbox!

      Also, Sadie and Carol are on the same team???

      Oh, boy….

  7. Thaddeus

    The absurdity of this piece speaks for itself. If one is not able to appreciate the effect of such a reduction on the totality of the issue at hand, then I would suggest that this reveals something deeper at his/her core than anything else per se.

    As for Sadie’s inquiry whether “anyone” is actually okay with such a thing…well that would require a complicated answer now wouldn’t it. Because if I say “yes,” then I am in someway not only being unkind to women, i.e., perpetuating the male-centric bias (imposed mostly from within the feminine gaze these days it seems), and worst of all “unyogic.” If I say “no,” then I must have some harsh criticism for Baba.

    So, what’s an intelligent thinking person to do? Well, the answer, of course, is to not fall prey to the bait laid in such an offer and to actually turn our attention back to where it belongs. So, I say, in answer to Sadie’s inquiry…What I’m not okay with is your prostituting of yoga to anyone, male or female, to make you a buck. If you lie with the dogs, you get fleas. If you align yourself with an industry that perpetuates an identification with the body, then you are culpable. If you don’t like the results, choose a different path. Maybe an authentic one for a change?

  8. Bingo! But I did not want to go quite that far. A corollary to that is, if you want to just step in and make a killing do so (women in the fitness industry do not age well; you chose to be in that industry rather than yoga) but don’t blame anyone if you’re really a has-been in ten years and don’t like it … which only leads up to that … senior citizens do not exactly go for the quick-weight-loss-scheme; by then you’re over 50 and hawking weight loss to US?

  9. Yoga Dude

    Using a picture of Karen Carpenter as an into to a blog post about dieting is so very very droll.

    thank you…

  10. lisa

    I generally like this blog, and I appreciate this post was intended to be facetious, tongue-in-cheek, etc, but you really did go too far.

    I find Sadie Nardini’s whole yoga for weight loss thing ridiculous and distasteful, but so too is your calling out of a particular woman and the subjecting her body to examination and mockery. Perhaps if we lived in a culture where women’s bodies weren’t constantly subject to scrutiny and judgment, and where so many women and girls did not internalize the ubiquitous message that the female body is something to be manipulated and disfigured in order to gain love and acceptance, I’d be able to laugh at this. But as someone recovering from an eating disorder–and who finds the world of yoga to not always be a hospitable place for such recovery–I simply don’t think it’s funny to make jokes about parts of a woman’s body being “too much.” In fact, I think it’s pretty problematic, and for the same reason Sadie’s trying to make sales through using women’s internalized hatred of the body for profit: it perpetuates a certain narrative and way of looking at the female body that for some of us is not only not funny, it’s borderline deadly.

    • I am recovering from an eating disorder, myself. Compulsive overeating … the opposite end of the spectrum. They went just as far as is tolerable. Reductio ad absurdum …

      They never quite gave Tara Stiles the same treatment because she’s too young and too skinny … and probably they still kind of like her style … despite their later post

      But most of those shilling for weight loss have to change their tune …

  11. Peg

    Thank you Carol Horton. I looked at some of the other posts here and have to say that whoever is writing this has real self-hate issues. The pseudo intellectual responses of the blogger are really, um, stupid and defensive.

  12. amphibi1yogini

    Defensive, maybe, but realistic, pragmatic, and has few body image issues–the rest being a palimpsest for purposes of this argument. I detect no feminism; but that’s OK. You have to make this personal, sometimes. The political stance can do just so much. This particular Babarazzi blogger is probably a man and already has male privilege.

    So what do you expect?

    But, why feed the cruel commercialization-induced trance that leads you down a primrose path with no end? Such pervasive cultural attitudes serve little purpose and make enemies, had temporarily turning my former yoga teacher into a sadistic monster. It has caused physical injury and depression in many quarters. It is not in keeping with mindfulness and ahimsa. Yes, with yoga. This is supposed to be yoga, not Cross-Fit or kickboxing.

  13. gross

    babs, you didn’t go too far. i see exactly what you are doing even if others can’t.

  14. amphibi1yogini

    In New York City, my average size is considered “fat” in the yoga-going world, and even at MY age; and moreso than even at an upscale gym (= fitness center, where yoga may also be taught, and where women could sport very large weightlifters’ guns or rock-hard large quads, and still not be thought of as “freaks” … don’t get me started on implicit class issues implied here …)

    From a comment from the other side of the globe to Carol’s article:

    “When a studio/individual gets involved in the “weight loss meme” they are involving themselves in the cultural shaming of people who do not fit certain social norms, the self-shaming, body-hating aspects that many people have (regardless of their actual weight/size, etc), and are capitalizing on these emotional weaknesses. And typically, the product offered doesn’t *actually* create the outcome that these individuals may desire.

    “Yes, it may attract them to the deeper aspects of yoga. But it also may be another failed diet/lifestyle change attempt that they abandon and shame themselves for (when it doesn’t work).

    “And with this, it really is ok for people to be fat. I have many ‘fat’ students. I tell them not to focus on weight-loss, focus on ‘feel good.’ And then they do, they may or may not loose weight, but it’s not an adequate measure of whether or not yoga is ‘working.’ ”

    Some people get it. Too bad I haven’t exactly quite found it yet in New York City…

  15. so, i interpreted the whole “point out all of sadie nardini’s body flaws” as just following the premise to its ridiculous end, a la swift’s “a modest proposal.” because sadie nardini is slender and rather aesthetically pleasing and symmetrical, if you’re into that kind of thing. that’s why it’s so ridiculous that there are any “flaws” being pointed out. was i giving you too much credit, babs… were you actually mean-spiritedly dissing her bod? or are some folks missing the point of that part?

    • Nice work! Ad absurdum.

      ‘Cause by our superficial assessment, SN is a stone cold fox.

    • amphibi1yogini

      Thing is I CHOOSE to miss that part. He (Babs … what a name for a male) is on our side. Weight shaming never was a fair fight, and never will be.

      No straw men or red herrings necessary HERE. I think I finally learned how to spell “reductio ad absurdum”, at very least …

  16. lisa

    I’m disappointed in the way some people have responded to those of us that found this posting problematic. It’s one thing to tell someone you disagree with them, but to say that women who find this post distressing “don’t get it” or are “missing the point” is rather offensive. Can’t we do a little better?

    Duh. You all think SN is “foxy” (see, there we go again, women’s bodies always up for dissection and discussion). That some of us believe the posting failed in its intent (which I do believe was well-intentioned) and actually ended up being rather misogynist does not mean that we lack the intellectual ability to comprehend when we are or are not being liberated from our oppression by attempted reclaimings of the symbols and language that oppresses us.

    I very much get it. I just very much dislike it.

    • Sheryl

      I agree. Heaping shame on a cultural paradigm is very different from heaping shame on an individual who is equal parts victim/perp of said paradigm.

    • i agree lisa. i quit reading about halfway through because I found myself very bored and unhappy with the content. Absurdity is only funny to a point. Then it is painful to watch. Or read, in this case. I don’t like the way women are always reduced to their bodies and their appearance, and I think if you are going to use that strategy as a way of critiquing the whole paradigm, it has to be reeeeeally well done. sorry babarazzi, it just didn’t do it for me.

    • Lisa, calling someone a mysoginist is a major attack. Your basically saying that we or our post was informed by a *hatred* of women. I find this to be extremely careless and ultimately dangerous on your part. While you may disagree with our tactics, they are not without historical/artistic precedent, and should be seen in that light.

      To suggest anyone here hates woman or female-identified persons is simply lazy criticism.

      • lisa

        Sorry for the tardy response. I stopped reading this thread as it was giving me something of a stomach ache and seemed to be devolving into incoherence.

        To be clear, I did not call you or anyone else a misogynist. I have no idea if you are or are not. I called the ultimate product you produced misogynistic and I do stand by that, although apologize if it was hurtful. I realize other commentators don’t seem that concerned about hurting people’s feelings, but it matters to me and I didn’t intend that. So just so we are on the same page, I do understand the “tactics” you attempted to employ. But I think the use of an actual woman’s body–a real person who likely has her own host of issues with inhabiting a female body–and employing shaming language to label that body, reinforces, rather than dispels, a form of misogyny. Again, I do recognize that wasn’t your intent, but I think that was the outcome regardless.

  17. How is what Babs is doing to Sadie any different than what the culture, the media, the diet, cosmetics, fashion, fitness industries do continuously to women, on all fronts, all the time?
    You don’t have to agree with how Babs does it or even like it but I think whenever as Lisa pointed out, these aforementioned industries “perpetuates a certain narrative and way of looking at the female body” it needs to be called out on. By staying quiet, even for the sake of political correctness or being polite or whatever, we silently allow these premises and assumptions of beauty to slide by.
    Yeah, the flat abs yoga advert is silly. When are we going to get yoga for fat vulvas since those are considered beautiful in Polynesia? Or Bodacious Beautiful Black Bum yoga? Or Bollywood Thunder Thighs Yoga?

    • amphibi1yogini

      Thank you, earthenergyreader. Size activists, also, have always advocated to take back the word “fat” and remove its stinging power.

      Too bad it takes males (or maybe an old lady or two) to point out how the patriarchal culture will reward the “well behaved prisoners” …. women in their childbearing years are too vulnerable/invested to see this …

      And I have moved thismuch out of yoga (not enough cardio, and I have cardiovascular issues overshadowing any weight issues that need cardio) to now really appreciate developing Bollywood dance “thunder thighs” …

      You can’t lose much weight standing on your head … and it is not “accessible” corework to begin with.

      The only thing Sadie Nardini yoga does is prove to young women that they “could be as strong as a man” … this is referring to already slim, athletic young women …

      • amphib1yogini, that’s part of the reason why I’m playing Dodgeball these days :-)

        I don’t think women and girls understand the extent of the violence this culture is doing to women and their bodies and minds and how these ideals and standards or beauty are insidiously planted in their minds. When did beauty (and increasingly the now more marketable word “health”) become equated with pain and suffering? Does anyone here remember that awful show “The Swan”? Where women underwent rigorous exercise, plastic surgery (by some cultural definitions, mutilation) and an extreme “make-over” to appear “beautiful”? According to who? Who came up with these standards? And why are you bending yourself towards them?

        Yeah, I’ve got Indian Thunder Thighs, love handles and a belly. I’ll never look like a supermodel or trophy wife from Malibu. So what? I can jog for an hour without stopping, move my fridge and paddle a canoe for hours. I’d rather be strong and healthy instead of skinny and bendy.

  18. Thank you. Size activists, also, have always advocated to take back the word “fat” and remove its stinging power.

    Too bad it takes males (or maybe an old lady or two) to point out how the patriarchal culture will reward the “well behaved prisoners” …. women in their childbearing years are too vulnerable/invested to see this …

    And I have moved thismuch out of yoga (not enough cardio, and I have cardiovascular issues overshadowing any weight issues that need cardio) to now really appreciate developing Bollywood dance “thunder thighs” …

  19. amphibi1yogini

    Yeah, weight loss yoga?

    The only thing Sadie Nardini yoga does is prove to young women that they “could be as strong as a man” … this is referring to already slim, athletic young women … Look at the poor, “fat” lady in this video … (or is that much of her stuff that seems to get to us too poor or penurious to take her workshops?)

  20. gross

    interesting, her assist on the lady is actually pretty bad. looks as if she got in the way of the woman’s actual inversion. oh well. i think all this body talk is disgusting. sadie is simply following the money and this “good work” she speaks of is just a fantasy. i’ve said it before and will say it again, consistent practice with an accessible (“LOCAL”) teacher is going to be the way.

    • As I implied, this video is the kind of sloppy seconds that I can guess don’t rate her live workshops.
      Of course, even after years of practice, I am not at that level of practice, although one of the two teachers who tried to teach me handstand (with the wall) actually got it right, in my book; by only allowing me to go as far as L-pose. There are no videos of this world-class teacher and he (and the well known school of yoga he trained in) make no claims that weight loss could result even from practicing that kind of yoga even 3 times a day. You may have even heard of the place: OM Yoga Center

  21. gross

    also, to me, beauty is not from the surface. maybe people could focus their energy on cultivating lasting beauty by focusing on their inner worlds? how about that? is BEAUTY what everyone is chasing? change your inner landscape. the nicest people i know are the most beautiful. and that is the TRUTH! beautiful hearts and authentic people are AWESOME! the rest is a losing argument either way….

  22. Harriet

    This site is like Elephant Journal. But instead of being run by 13 year old boys with its soft porn photos and content titles, this site seems to be run by 13 year old girls with it catty bitchiness. You guys ought to merge as you freaks are made for each other.

  23. theplayfulteacher

    I love it. I love it because it points out exactly how ludicrous this whole thing is. Everything on EJ has been like “well obesity is for real a problem” like it’s okay to make people feel bad about their bodies if they are not at their “body’s optimal weight.” Even on Carol’s piece, there has been way too much excusing of body shaming, because it’s okay to body shame FAT people. It’s okay to talk trash about how people need to lose weight, as long as you supposedly aren’t marketing people to become anorexic. I love the commentary which points out just how incredibly shitty it is to make anyone feel like this about themselves to sell stuff, REGARDLESS of their weight.

  24. staff pose

    how is offering an alternative way of burning calories and toning muscles “body shaming”?
    is the problem with sadie? the copy? misappropriation of asana? unwillingness to acknowledge personal goals of teh hawt nekkid?

  25. Pingback: Yoga Terrorists or Yoga Saviours? My Sit-down with Aghori Babarazzi. | elephant journal

  26. nunh

    I think I get it. I like humuor. This reminds me of when punk rock fans talk about a group selling out (how dare a music group attempt to make a living at what they love to do). It also reminds me of how much negativity we have in this world – from both sides of the arguement. I like Sadie’s work. Good points on the weight loss tip but, marketing is filled with bullshit. I trip out on what excites people and what makes people mad. How short and fickly life can be.

  27. Monique

    I think that yoga is totally relevant in the area of weight loss. I think yoga, if its going to be marketed at all, should be marketed to those wanting to lose weight, and this is why;
    Having an unhealthy body weight, is a symptom of imbalance, physically, emotionally and spiritually. Yoga is something that brings the body mind and soul back into balance with one another. I had an epiphany while practicing one day. I realized that yoga was creating a platform for me to really commune with my own body, to actually feel what it needs. This is why yoga is good for achieving a healthy weight, because it brings about balance. Our society is way out of balance with its ideas about what the human body should or shouldn’t look like. I would much rather see people turning to yoga for weight loss, and gain the added bonus of getting more in touch with and at peace with their body mind connection than to join a gym and learn to hate themselves more, and focus only on the physical. Ms Nardini is creating abundance for herself by offering tools for people to be healthier, and that is commendable. Inspirational even. I don’t think that she ever once showed a person on any of her ads with their flaws pointed out with big red arrows.

    • Tink

      I agree. As a doer of Sadie’s yoga, I see no problem with her advertising it as weight-loss yoga.

      If you actually watch one of her videos (and not just look at her adds), all she talks about is “embracing intensity, which will get you through your whole life with much more freedom,” and “changing what needs to be changed” in your life and “letting go of the rest that no longer serves you.” She is down to earth, and for me she has been an inspiration.

      So what if she combines the spiritual benefits of yoga with the health benefits? ALL GYMS DO is advertise how to get a better body, be fitter, more attractive, etc. SHE promotes healthy physical changes, and I can’t say the same for any gym I know.

      She markets it as weight loss yoga because IT IS! My body has completely transformed doing her yoga, and NOT IN AN UNHEALTHY ANOREXIC WAY. She NEVER says how women should be skinny. All she talks about is HEALTH. Being overweight is not healthy, in case you have forgotten. Yoga is wonderful for you, and all Sadie has done is show people (like myself) that initially did not enjoy yoga that it can be challenging and fun, and beneficial for your body. I’m sorry, you have a problem with that?

  28. Madelain Burgoyne

    Well, After having a baby and finding Sadies YOGA FOR WEIGHT LOSS, I certainly dropped the centimetres.
    Who the F*#k cares if she goes in that way. She’s helped plenty of people drop the pounds, myself included… What’s the issue of promoting her weight loss adds? Are you the yoga police?
    Way better to attract an audience who actually want to do something about losing weight through her “unethical” advertising campaigns. If she earns money doing it… good for her, She’s got some damn skill for making a successful living doing what she loves where most yogi’s don’t.

    Stop being such cry babies…

  29. chiara

    I found the post funny and cruel like many funny things are, amd have been wondering why people took it so badly. In the end, I think it is because it was an ad hominem critique. If B had posted pictures of an unidentified woman, still highlighting the same ‘problem areas’ probably such a horrified reaction would not have taken place. So we need to ask ourselves why seeing the areas highlighted on Sadie Nardini’s body upset people. Too close to home? We could be next if we fell into the body beautiful stream rather than sticking to Self understanding? Just wondering.

  30. Steph

    “Weight Loss” Weight loss physical(of course), emotional, and in the form of muscle tension. Instead of reading the outside of the book, maybe try reading the first page at least. Not to mention, there are many other celebrities out there to be over the top about. Karma comes back.

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